TechSphere

Design a mentorship platform targeting Vietnamese students and young professionals in the tech industry
ROLES
Solo Product Designer
DURATION
5 months
(Jul 2021 – Dec 2021)
IMPACT
1600+ sign ups within the first year with 1,000+ successful calls

Overview

Launched in 2021, Techsphere provides free on-demand mentorship for Vietnamese students and professionals working in the technology industry. The platform helps people who have trouble finding their dream job, seek career path navigation, promotion guidance and organization leadership. 

There are 2 user groups: mentees who are Vietnam tech undergraduate and fresh graduate and mentors are seasoned professionals in the tech industry. 

My role

I joined the team as the solo Product Designer. I worked with Chief of Design, Product Manager and Software Engineers to create a minimum lovable product within 2 months.

Problem Statement

Before Techsphere, Vietnamese tech students and professionals rarely access the right help timely when they struggle with professional careers.

It’s challenging to find a community or people that matches with my major to ask for career advice. So I normally just have to figure things out on my own, which took so much time.
- Quote from a student

Initially, I aimed to conduct research to understand the needs and pain points of our target users. However, there was an existing research conducted by the product team, I met with the product manager to align on research insights and findings. With their input, decided to make a call and work on the design based on the pain points mentioned. This approach allowed us to expedite the development process while still ensuring that our solution effectively addressed the challenges faced by users. 

Competitive analysis

Along with the pain points, I conducted competitive analysis with current competitors in the market such as ADPList, Merit to evaluate their end-to-end experience. While these platforms may offer comprehensive user experiences, Techsphere focuses on prioritizing speed and personability throughout the user experience journey as opportunities to differentiate ourselves.

Strategy

From the insights from the product team and competitive analysis, I focused on solving these pain points: 

The MVP version included:

Information architecture

To achieve our strategy of shipping the product fast as requested by stakeholders, I work with product manager and design manager to map out full scope capabilities through creating an information architecture, then finalize minimal lovable feature releases with simple yet scalable workflows.

Information Architecture (for Minimum Lovable Product)

Design

Landing pages

I went through many iterations and reviews with stakeholders, our internal teams, and actual users to arrive at a clearer and more optimized user flow. Upon going to the landing page, users will see clear and direct CTA summarizing Techsphere, followed by top 12 mentors who have the earliest availability. Since we want to make sure users spend the least time from finding mentors to booking the first call, we want users to quickly find and connect with mentors on the landing page without navigating through multiple pages. 

Iterations for the Landing Page

Find your mentor

Iterations for "Find a mentor"

Mentor profile

Iterations for Mentor profile

Usability Testing

The usability testing comprised one-on-one interviews with a diverse array of participants, including mentors and mentees as active users, along with experienced professionals, undergraduate students, and young professionals as potential users.

The testing methodology incorporated both remote moderated sessions and in-person observations with task scenarios.

Working with engineers

I collaborated closely with our engineering team to translate design concepts into functional and scalable solutions. We work in a scrum team, breaking tasks into sprints. After each spring, we hand over to the client and users for review. Every week, I have stand ups with engineers and product managers to review progress, discuss blockers and prioritize tasks; then a separate check-in with with engineers to discuss ongoing design work, design iteration updates, and feedback on the implementation process

Metrics

Techsphere metrics after the MLP launch in 2022

2.4

average calls per user

25%

visits to signups

15%

Mentor profile to Schedule a call

These metrics collectively signify a positive user response, validating the platform's value proposition and its ability to convert sign-ups into active and purposeful interactions. Moving forward, a focus on sustaining and improving these metrics will be pivotal in further enhancing the user experience and solidifying Techsphere's impact within the tech mentoring landscape.