I transitioned to User Experience Design from Advertising

I spent four years in undergraduate doing digital marketing while nurturing my budding design passion through Graphic Design minor. At Ivy Talent, I did web design in addition to Marketing work. After that, I realized that design was where I wanted to put my heart & soul into.

I put a strong focus of research and data analysis in my design work

In an age where we are overwhelmed with data floating everywhere, telling a compelling data story is hard. With previous experience in research, data, and media, I turn complicated and big data sets into a memorable, persuasive and engaging data story that will influence clients' decision-making processes and impact consumers on a personal level.

My goal in the next 5 years

In the near future, I envision myself as a UX designer who uses grounded research and data-driven insights to help underrepresented communities feel comfortable with emerging technologies. My empathy is rooted in the stories I heard about the mistreatment and lack of support in the technology sector for underrepresented communities. From those experience, I aspire to design inclusive interfaces and better user experience for underrepresented communities.

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